Kesha LienAug 23, 20214 minBrand Alignment Issues: Learning How to Spot and Fix ThemTo maintain a strong, viable brand, companies need to keep their story straight across people and platforms. Whether online or offline,...
Kesha LienJun 29, 20214 minBrand & Marketing: Understanding the Major DifferencesBrand and marketing are often used interchangeably, but they don't mean the same thing. Here is my take on the major differences.
Kesha LienJan 26, 20211 minRebrand Checklist: 40 Marketing & Sales Assets You Shouldn't OverlookConsistency is the most vital success factor in creating a recognizable & credible brand. This list will help you take stock of your assets.
Kesha LienJan 5, 20214 minHow Inconsistent Brand Presentation Can Foil Your Marketing EffortsConsistently using the same message and visuals in all your marketing materials is a powerful way to accelerate results.
