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To maintain a strong, viable brand, companies need to keep their story straight across people and platforms. Whether online or offline,...

Brand and marketing are often used interchangeably, but they don't mean the same thing. Here is my take on the major differences.

Consistency is the most vital success factor in creating a recognizable & credible brand. This list will help you take stock of your assets.

Consistently using the same message and visuals in all your marketing materials is a powerful way to accelerate results.