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Kesha Lien

Brand Alignment Issues: Learning How to Spot and Fix Them

To maintain a strong, viable brand, companies need to keep their story straight across people and platforms. Whether online or offline,...

Kesha Lien

Brand & Marketing: Understanding the Major Differences

Brand and marketing are often used interchangeably, but they don't mean the same thing. Here is my take on the major differences.

Kesha Lien

Rebrand Checklist: 40 Marketing & Sales Assets You Shouldn't Overlook

Consistency is the most vital success factor in creating a recognizable & credible brand. This list will help you take stock of your assets.

Kesha Lien

How Inconsistent Brand Presentation Can Foil Your Marketing Efforts

Consistently using the same message and visuals in all your marketing materials is a powerful way to accelerate results.