articles // resources

Insights

Learn about brand development, access free resources, and find different perspectives to help you take your business to new heights.

Articles

Kesha Lien

Aug 23, 20214 min read

Brand Alignment Issues: Learning How to Spot and Fix Them

To maintain a strong, viable brand, companies need to keep their story straight across people and platforms. Whether online or offline,...

Kesha Lien

Jun 29, 20214 min read

Brand & Marketing: Understanding the Major Differences

Brand and marketing are often used interchangeably, but they don't mean the same thing. Here is my take on the major differences.

Kesha Lien

Jan 26, 20211 min read

Rebrand Checklist: 40 Marketing & Sales Assets You Shouldn't Overlook

Consistency is the most vital success factor in creating a recognizable & credible brand. This list will help you take stock of your assets.

Kesha Lien

Jan 5, 20214 min read

How Inconsistent Brand Presentation Can Foil Your Marketing Efforts

Consistently using the same message and visuals in all your marketing materials is a powerful way to accelerate results.