FREE marketing resources for BRAND LEADERS

Brand positioning defines how you show up in the market—who you serve, how you're different, and why customers should choose you. Without clear positioning, you'll often find yourself competing on price instead of value. This guide walks you through the strategic framework for defining your position, from analyzing your best customers to crafting a positioning strategy that guides every decision your team makes.

After two years of using AI for brand and marketing strategy projects daily, I know exactly which tasks AI handles well and which ones still require human judgment. AI excels at content ideation, custom code, brand voice analysis, image generation, transcription, and data visualization. But it fails at competitor analysis, original strategic thinking, and context-specific judgment. The key is using AI for execution while keeping humans focused on strategy.

You need marketing help, so you hire "a marketer." Then you're surprised when they can't do it all. Marketing isn't one discipline—it's dozens of specialized roles requiring different expertise. This guide explains what different marketing roles actually do, whether you need generalists or specialists, and how to build an effective marketing department without hiring everyone.