Kesha Lien

You need marketing help, so you hire "a marketer." Then you're surprised when they can't do it all. Marketing isn't one discipline—it's dozens of specialized roles requiring different expertise. This guide explains what different marketing roles actually do, whether you need generalists or specialists, and how to build an effective marketing department without hiring everyone.

Hesitating to hire a graphic designer because you're unsure about the cost, process, or results? You're not alone—and that uncertainty is keeping you stuck with DIY visuals that undermine your credibility. Design is an indicator of quality. When your logo, website, and marketing materials look outdated or amateur, prospects make split-second judgments about your capabilities before they ever experience your work. This comprehensive guide eliminates the guesswork around hiring a designer.

Most businesses confuse their prospects without realizing it. They send inconsistent messages across channels, use generic language that any competitor could claim, and make design choices that contradict their positioning. The result? Prospects can't figure out what you actually deliver, so they move on to someone whose value is immediately evident. The common denominator behind all these mistakes? Uncertainty.