Rebrand Checklist: 40 Marketing & Sales Assets You Shouldn't Overlook
So, you've recently updated your brand strategy. You've defined your unique Brand DNA and you have a framework for making on-brand decisions.
Now what?! Chances are, you also need to update a lot of your marketing collateral and documents, too. Thinking about the laundry list of to-dos might have you feeling reluctant to dig in. But with a solid strategy in place, you can prioritize your must-haves without the overwhelm.
Since consistency is one of the most vital success factors in creating a recognizable and credible brand, taking stock of your marketing tools to make sure they look, feel, and sound the same is a smart move.
This list highlights 40 most common Brand assets affected by a change in strategy.
Boilerplate copy & sales scripts
Online business profiles
Event management software
Personal online profiles
Virtual meeting avatars
Email marketing software
Workbooks and course materials
Last but not least. Don't forget to provide your updated assets to your partners! They play an essential role in helping you reach your ideal audience and your goals.