So, you've recently updated your brand strategy... You've defined your mission, vision, and values. You know where to find your ideal clients. And you have the documented guidelines to communicate your message with clarity and consistency.
Now what?! Chances are, you also need to update a lot of your marketing collateral and documents too. Thinking about the laundry list of to-dos might have you feeling reluctant to dig in. But with a solid strategy in place, you can prioritize your must-haves and refresh your image without the overwhelm.
Since consistency is the most vital success factor in creating a recognizable and credible brand, taking stock of your marketing and sales assets is a smart move. This list includes 40 of the most commonly affected by a change in strategy.
Categorize each item to help you focus your efforts.
Boilerplate copy & sales scripts
Online business profiles
Event management software
Personal online profiles
Virtual meeting avatars
Email marketing software
Workbooks and course materials
Last but not least. Don't forget to provide your updated assets to your partners! They play an essential role in helping you reach your ideal audience and your goals.
Need a working document? Download the checklist here.