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wheelhouse // focus


Brand positioning + messaging
Culture integration + alignment
Identity + design services



The impact of a great customer experience

Source: PWC



The impact of brand consistency

Source: Lucidpress



The impact of a signature brand color

Source: Oberlo

Strong brands are built by design—not by chance.

Your brand impacts and influences nearly every aspect of your business, quickly making it your greatest asset—or your biggest liability.

  • Does your culture recruit strong talent—or repel them?

  • Is your content consistent—or confusing?

  • Have you claimed your turf in your field—or are you getting stepped on?

  • Are you inspired by your marketing—or frustrated by it?

  • Are you ready to grow—or still waiting to start?

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With over 20 years of professional marketing, brand, and design experience for corporations and agencies alike, we’ve been in every seat around the table. 


We not only know what pieces are needed, how they fit together, and why they work— we also know how to create those pieces from scratch.

Build your brand to scale

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"If you want to fill a niche in your industry, you have to get good at the gaps.


Kesha Lien looking over a colorful chess board

Are you ready to put your brand in demand?

Get hands-on, full-service support from Kesha Lien.

Choose from our most popular packages or request a custom quote


Culture Integration + Engagement

Create a consistent team member and customer experience that keeps every brand promise.
  • Find out where your current company culture aligns with your brand—and where it sabotages it.

  • Identify ways your teams and your brand can work together for better results.

  • Develop a clear culture strategy for onboarding, developing, and celebrating talent contributors.

  • Create a culture code to protect and fortify your brand from the inside out.

Starts at $6,125

Brand Positioning + Strategy Development

Develop a comprehensive brand strategy that includes everything from strategic positioning to creative assets.
  • Determine your true position in the competitive landscape.

  • Discover your unique value proposition.

  • Craft a messaging framework that includes your vision and mission statements, branded taglines, and key selling points.

  • Establish consistency with a documented brand and style guide.

  • Tell a compelling story about who you are, what you do, and why it matters, your customers, your company, and your role within it. 

  • Define and align your core values across your business.

Starts at $4,000

Brand Identity + Creative Design

Bring your brand to life with visual and digital assets that ring true to your core.
  • Craft a logo that tells a story and stands the test of time.

  • Establish your “official” brand colors and fonts.

  • Turn your website into a meaningful representation of what you do, whom you serve, and how you help. 

  • Get ongoing design support to build a consistent library of assets.

Starts at $800

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